Brand Identity, 2024–Now
Built on iCubeMedia.
15 years of foundation. One new venture.
Years of Foundation
Products Built
Users Served
The Before
iCubeMedia, 2000–2023
For 15 years, iCubeMedia built quietly. 120 products shipped. 2 million users. A track record most companies would kill for. But the name said one thing while the work said another.
“The name said media. The work said enterprise intelligence.”
Former Identity
The old name carried legacy, but it anchored the company in a category it had long outgrown.
The Insight
“A name is a promise. Ours was overdue for an upgrade.”
The brief that started everything
The New Identity
Wordmark Anatomy
Precision
weight 100
Solidity
weight 500
Experimentation
Instrument Serif italic
Brand Spectrum
Mint
#7DD9A0
Primary
Olive
#C4D86E
Secondary
Gold
#D4B85A
Accent
Amber
#D4945A
Warm
Philosophy
Human-led
Every product we build starts with a real problem felt by real people. Intuition, empathy, and craft drive the decisions that matter most. Technology amplifies human judgment, it does not replace it.
AI-powered
We ship AI that works in production, not demos. Every model we deploy is tuned for precision, grounded in domain knowledge, and designed to compound in value over time. Labs is the operative word.
The Complete System
Brand Book.
200 pages. Every rule, every exception, every decision codified. The brand book is the operating manual for how iCubeLabs shows up in the world, from pixel to pitch deck.
Get Brand BookImpact
iCubeLabs didn’t just change the name.
It changed the room we walk into.
Years of Foundation
Apps Inherited
Year Founded